Matters worth writing about
Brand Strategy 101
What is a brand?
“A successful brand is a living entity with human-like qualities that interacts and builds relationships with others by adding value.”
How does one endeavor to develop a brand that carries inherent value?
Below are slides from the Brand Strategy workshop Han Byul conducted at NYU Stern’s Marketing Mix in 2014. They contain fundamental principles and approach to building a lasting brand.
Han Byul’s unique insight into the intersection of Brand Strategy and Product Design is at the foundation of her specialty—building powerful corporate identities through every touch point, cohesively woven together to create impactful, value-generating, end-to-end experiences.
